A month or two ago I did a big purge to clear up spots on my Facebook friends list.
I took the knife out and removed about 1000 friends that I wasn’t engaging with, or who in some cases hadn’t posted anything on FB in months, or even years.
That’s not to say they’re bad people or anything, but it was time to shake things up.
The purge allowed me to accept 1000 new friends to take their place, and my engagement has increased because of that.
I also did a “mini purge” with my Facebook group and eliminated some inactive accounts in there since they were dead wood.
Most folks hesitate doing Facebook purges because of vanity metrics – they like the look of having as many friends or group members as possible.
The same goes for email lists …
I once spoke with a coach with a list of about 5000, who was afraid to take my advice and start emailing daily (with her filter off) because she worried she would get unsubscribes and her list would shrink.
I asked her how many sales she made from email in the previous year, and she told me that she made nothing.
$0 … a goose egg …
She had nothing to lose by “culling the herd”!
I believe that every entrepreneur should do a regular online purge to cycle out those who don’t resonate with their message and to bring fresh blood in, so I’m spending a good chunk of the November issue of Secret Coach Club showing exactly how I do mine.
My purges have worked well for me, and there’s no sense reinventing the wheel here …
The deadline to subscribe is Thursday night: