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Episode #996: Candy Motzek: The Simple Survey That Sparked 50 Conversations (And a Full Coaching Practice)

by | Oct 19, 2026 | Podcasts

What if the fastest way to grow your coaching business was simply to start asking better questions? Today’s episode features Candy Motzek, host of the She Coaches Coaches podcast, who joins Marc again to share a simple survey experiment that led to over 50 conversations, new clients and unexpected opportunities, and why getting genuinely curious about your dream clients might be the most underrated business strategy in coaching right now!

Want to know where your next three clients are coming from? Candy has a free 35-minute masterclass that walks you through a simple path to creating conversations that lead to clients. Head to www.candysfreeclass.com to watch it anytime at your own pace!

Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships, and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/! 

This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and they can help you with your current show, or work 1-on-1 with you to launch your brand-new audio podcast in as little as 2 weeks. All you have to do is visit PodAssist.com to learn more and book a call with Matt to learn more and see if podcasting is a fit for you too. 

What You’ll Hear In This Episode:

  • How Candy used a simple survey to uncover what coaches were really struggling with and what the data revealed that surprised even her.
  • The shame coaches carry around admitting they want to make money and why getting honest about that is actually the first step to making more impact.
  • How to build genuine curiosity into your surveys so people feel comfortable enough to share what they are actually experiencing.
  • Why keeping the barrier to entry low is the key to getting people into conversations and what happens when you make it too hard.
  • Why building a coaching business is best treated as an experiment and the mindset shift that makes the inevitable ups and downs a lot easier to navigate.
  • Why so many coaches face silent struggles with getting clients and the importance of finding community as a professional coach.

LINKS: 

Watch Candy’s Free 35-Minute Masterclass Now! 

Candy’s She Coaches Coaches Podcast 

Episode #819: Candy Motzek: 5 Things That Hold New Coaches Back

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