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Ever wonder what your coaching business is actually worth, and could you ever sell it? In today’s episode, Marc brings back his friend David C. Barnett, private transaction advisor and author of the brand new book, Business and Asset Values, to help answer these two key questions.
David reveals why value is never just a number, what coaches need to understand about selling a business before they start building one to sell, and the hard truth about what a solopreneur coaching business is actually worth on the open market!
Grab David’s new book, Business and Asset Values, on Amazon, and if you read it, please leave a written review!
Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships, and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/!
This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and they can help you with your current show, or work 1-on-1 with you to launch your brand-new audio podcast in as little as 2 weeks. All you have to do is visit PodAssist.com to learn more and book a call with Matt to learn more and see if podcasting is a fit for you too.
What You’ll Hear In This Episode:
- Why all value is subjective and tied to a relative order of desire and the hotdog metaphor that makes it impossible to think about money the same way again.
- The principle of substitution and why the value of anything you own is always determined by what else is available in the market at the same time.
- What buyers of small businesses are looking for when they evaluate a deal, plus the two questions every buyer asks before they will even consider writing a check.
- How transferable the value in your business really is and why personal brand businesses are some of the hardest to sell to a stranger.
- The honest truth about how sellable a solopreneur coaching business is and what it would actually take to build something a buyer would pay serious money for.
LINKS:
Business and Asset Values by David C. Barnett
David’s YouTube Channel & His 2025 XMAS Eve Special
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If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them: