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What if the revenue you’ve been looking for has been sitting right under your feet the whole time? Marc’s guest today is Hamzah Sadiq, an expert at helping coaches and online entrepreneurs turn dormant assets into fresh revenue. Hamzah reveals a faster and leaner alternative to the traditional big launch, why auctions are one of the hottest models in the coaching space right now, and how to use human psychology to let your audience tell you exactly what they want to buy!
Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships, and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/!
This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and they can help you with your current show, or work 1-on-1 with you to launch your brand-new audio podcast in as little as 2 weeks. All you have to do is visit PodAssist.com to learn more and book a call with Matt to learn more and see if podcasting is a fit for you too.
What You’ll Hear In This Episode:
- Why auctions are one of the fastest ways to do a pulse check on the market and find out what your audience is ready to pay for before building anything.
- How the auction model differs from a traditional launch, and the pitfalls of the other (common) way of doing it.
- The poll-first approach Hamzah uses to move past audience skepticism and get people willingly revealing their biggest pain points before the auction even starts.
- How auction pricing is determined by the bidders themselves, and why a 24-hour window is often all it takes to generate serious revenue.
- The bonus stacking strategy Hamzah uses to drive bids higher by solving not just the current problem but the next one that comes after it.
- The single biggest mistake coaches make when running an auction, and why assuming what your audience wants is the fastest way to kill your results.
LINKS:
Connect with Hamzah on Facebook!
Acres of Diamonds by Russell Conwell
Gary Halbert’s Hamburger Stand Story
This is Marketing by Seth Godin
Join The Coaching Jungle Facebook Group!
http://www.thecoachingjungle.com
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If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them: