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What’s the difference between a $10K, $25K, and $100K coaching offer, and why should every coach have one? Today’s episode features Sheryl Plouffe, CEO of ICONMAKER, who joins Marc to break down the anatomy of high ticket offers, explain a results-linked payment model that flips the traditional guarantee on its head, and make the case that coaches should start with high ticket from day one rather than working their way up!
ICONMAKER Live is happening August 26th to 28th and your ticket can be completely free! Head to www.iconmakerlive.com and use promo code JUNGLE100 at checkout to grab your spot at no charge!
Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships (with a special summer offer), and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/!
This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and they can help you with your current show, or work 1-on-1 with you to launch your brand-new audio podcast in as little as 2 weeks. All you have to do is visit PodAssist.com to learn more and book a call with Matt to learn more and see if podcasting is a fit for you too.
What You’ll Hear In This Episode:
- What strategic risk reversal is, and why it creates a completely different dynamic between coach and client than the guarantees most people are used to seeing. [5:14]
- What should be included in a $10,000 offer, and the way that the margin at this price point shapes everything about how it should be structured. [6:27]
- Why linking client payments to results changes the game for both the coach and the client. [9:48]
- The reason screening, qualifying, and awarding people into your offer matters more than most coaches realize. [11:08]
- How the right-fit client avatar, not just the structure of the program, should be driving the price point decision. [16:47]
- The 5-stage framework behind ICONMAKER’s high ticket offers and what separates a $100K offer from the ones below it. [17:17]
- A free ticket to ICONMAKER Live, a three-day event covering the full system for building and selling 10K, 25K, and 100K offers with AI. [21:12]
LINKS:
ICONMAKER Live is happening August 26th to 28th and your ticket can be completely free! Head to www.iconmakerlive.com and use promo code JUNGLE100 at checkout to grab your spot at no charge!
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If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them: