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Is AI quietly undermining the trust your coaching clients have in you, and if so, what can you do about it? Today’s episode features Kae Wagner, returning for her third appearance on the show, to talk about the two realities every coach needs to face right now, why the customer acquisition rollercoaster is wearing coaches down, and how owning your inbox could be the most important business decision you make in the age of AI!
Ready to stop renting your audience and start owning it? Kae has put together a free resource with 25 ways to build your email list, and 24 of them won’t cost you a thing! Head to www.owntheinbox.you to grab it and start building a business asset that nobody can take away from you!
Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships (with a special summer offer), and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/!
This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and right now they’re offering listeners of this show a very special discount on their services. You can now get your brand-new audio podcast launched in as little as 2 weeks for just $297 US, which is $400 off their regularly-priced package by mentioning this show. That’s just $297 to get personally coached and supported by Matt, from concept to your show going live, and all you have to do is visit PodAssist.com to learn more and book a call. Being a small team their spots are limited, and this promotion ends very soon, July 31st, 2026 (don’t forget to mention that Marc sent you)!
What You’ll Hear In This Episode:
- How AI has fundamentally shifted the way clients view authority and trust, and why your expertise alone no longer guarantees either.
- The reasons that coaching prospects are overwhelmed, skeptical, and distracted, and how their buying behavior has shifted as a result.
- Why the noisy AI landscape is actually a massive opportunity for coaches who show up consistently and become the trusted guide their clients are looking for.
- The quiet toll the customer acquisition rollercoaster takes on coaches financially and mentally, and what it really feels like when every month resets to zero.
- A story turned into a movie and the powerful lesson it holds for any coach who feels stuck in a system they don’t understand.
- Why your email list is a real business asset that you actually own, and how shifting from “building a list” to “building relationships” changes everything.
- A free resource from Kae with 24 no-cost ways to start building your email list today.
LINKS:
Sam Walton: Made In America by Sam Walton
Book a no-obligation 1:1 strategy call with Marc for your coaching business:
If you’d like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!
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If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them: