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For coaches who are tired of tech getting in the way of their message and looking for a smoother way to scale, this episode dives into a powerful framework: combining strategy, tech, and team. Today, Marc is joined by past guest Tom Ruwitch, the founder of Implementum and Story Power Marketing. Tom is an expert at helping coaches move past boring, informative content to create story-powered marketing that actually captivates prospects, and he’s breaking down exactly how to do it in this one!

What You’ll Hear In This Episode:

• The way to conquer the tech freeze that stops most launch strategies in their tracks.

• How to stop letting readers disappear after they close the book and instead use lead acquisition strategies to move them onto real estate you actually control.

• The massive revenue gap caused by a failure to follow up and why engaging with your readers is the difference between a vanity project and a business.

• Why a customize, all-in-one platform built around a specific strategy is the only way to ensure your tech doesn’t become a human bottleneck.

• The right way to leverage AI as a tool for efficiency without losing the human story that makes your marketing actually move people.

• How to avoid getting stuck in the “AI slop” when it comes to your content and why sounding like an AI server will trap your brand in the mushy middle of the market.

LINKS: 

Get Your Complimentary Copy of Tom’s Book, Story Power Marketing: Proven Methods to Create Client-Attracting, Profit-Generating Content — Without Getting Stuck! 

Tom’s Website

Learn More about Implementum

Episode #785: Tom Ruwitch: Why Storytellers Sell More and Have More Fun Doing It

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