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Episode #844: Karen Cappello: Unlocking the Power of AI for Coaches

by | Nov 20, 2023 | Podcasts

Coaches are busy, and a lot of our time is dedicated to marketing activities (me included)! In today’s episode, Karen Cappello returns to the podcast to share how she’s been using AI in her business, and as a result, has cut down the time she spends on marketing by 10 hours a week!

If you’re like me and you’re excited about learning how AI can help your business, Karen is hosting a free training that you’re not going to want to miss! It’s happening on Wednesday, November 29th at 1 pm EST, and you can grab your spot now at

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What We Cover in This Episode:

  • What led Karen to start implementing AI in her business
  • The exciting changes she has seen in AI over the past few months
  • The way that using AI in her business has directly resulted in Karen having more time and energy
  • A look at building and prompting an AI customizer
  • Some of the amazing AI tools that Karen is using right now
  • A sneak peek at her free training, building a quick start formula


“We all love to coach, we all love being in conversations, but the marketing part, we don’t love spending a lot of time on that. We would rather spend our time coaching. So, I started diving into how to use AI to increase the effectiveness of our marketing and save tons of time.”

“You want to really make sure that [AI] captures and is customized for you and your style that meets your audience. Once your customizer is built, then you can really make huge strides, save a lot of time and be effective.”

“As coaches we are highly intuitive, I think we can tell when it’s purely AI. We don’t want to stand behind AI as kind of some mask that we are putting on, because coaches are all about authenticity.”


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Episodes 669 and 811 with Karen


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