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Episode #842: William Winterton: Accelerating Client Results by Using Physical Products

by | Nov 6, 2023 | Podcasts

Today’s guest is William Winterton, a coach for insulin resistance, overcoming obesity and putting type 2 diabetes in remission. In this episode, William how adding physical products to your coaching practice can accelerate client results, why he started on TikTok and how he now uses the platform to promote and grow his business, and so much more!

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What We Cover in This Episode:

  • How William was first introduced to the coaching world
  • Why he decided to switch niches in coaching and what this pivot looked like
  • Tips for accelerating results by using tangible physical products alongside your coaching
  • How William reluctantly started on TikTok as a means of advertising
  • His TikTok strategy and how it differs from marketing on Facebook


“If you achieved a certain amount of results and you’re able to coach somebody, then the idea is if you just look behind you and pull somebody alongside and say ‘do what I’m doing and follow this path, and this is the framework.’”

“There is an actual coaching element to this, but more creatively, there is a physical tangible product to go with this which is disposable.”

“I wondered if there is a way to start including physical, tangible, disposable products into a coaching business. No matter what your niche is, that allows you to get even better and faster results for your clients.”

“Most of my customers are people I’ve never met and have never had a sales call with. I don’t have strategy calls anymore.”


William’s TikTok, Instagram & Facebook

Get Different by Mike Michalowicz

Outwitting the Devil by Napoleon Hill and Sharon Lechter

Elon Musk by Walter Isaacson

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