Episode #806: Kimberly Weitkamp: Building Your Client Attraction Asset

by | Feb 27, 2023 | Podcasts

Lead magnets are a common tool that coaches and online business owners use to attract clients and make more sales, but we’ve never actually dedicated an episode of the podcast to talk about them. Today’s guest is ​Kimberly Weitkamp, the creator of the Audience Conversion Method, a podcaster, marketing strategist and copywriter, and she’s here to share her expertise on lead magnets, along with tips and strategies for social media and email marketing, and much more!

What We Cover in This Episode:

  • What a lead magnet is, what it does and how to use them to fulfill a specific purpose in your coaching business
  • A look at the different types of lead magnets and the various options that coaches have to bring in quality leads
  • Why you need an email list instead of acquiring lead magnets on “rented land”
  • Tips for creating several lead magnets around your audience and connecting the pathways to get your audience there based where they are
  • How to approach creating a 6 to 12-month social media campaign that leads back to your lead magnet
  • Whether Facebook penalizes you for using an outside post scheduler
  • The ways that Kimberly helps coaches by using her “5C Framework”


“You could build your whole place on rented land and then somebody sells it out from underneath you, then you don’t know where all those people went. I am always a huge fan of getting people into your world as quickly as possible.”

“Email is getting noisier and the online space itself is getting noisier, but if you’re sending out good quality stuff that people want to read, they will open your stuff, and that starts from giving a quality lead magnet.”

“As long as the lead magnet you’re offering is still relevant you can still promote it, but then you will want to create specific pathways for the different kind of people you serve.”

“We have to remember that social media channels especially are incredibly fast-moving, so if your people aren’t on in 5 minutes after you post something they probably won’t see it.”


Kimberly’s Website & Podcast

Her LinkedIn




Think and Grow Rich by Napoleon Hill

How to Win Friends and Influence People by Dale Carnegie 

Join The Coaching Jungle Facebook Group!

Subscribe to Marc’s Monthly Print Newsletter, Secret Coach Club!

Are you unhappy with your online brand? If so, you can get a free website makeover from Pinnacle Brands! There’s no catch and no obligation, but spots are limited. To get your free website makeover, go to https://www.naturalborncoaches.com/makeover!

Secret Coach Club

Get Help Growing Your Coaching Business For As Little As $3/Day!

Subscribe Now!

Secret Coach Club

16 Pages of Pure Gold Information Delivered to Your Door EVERY MONTH!

All Rights Reserved By Natural Born Coaches
Copyrights © 2019

Want A Successful Coaching Business?

Let Me Show You How!


You have Successfully Subscribed!