Episode #800: John Jantsch: Why Selling Tactics is a Race to the Bottom

by | Jan 16, 2023 | Podcasts

For this very special 800th episode of the podcast, I’m excited to welcome back John Jantsch of Duct Tape Marketing! In this episode, John shares his insights on what he is currently seeing in the online coaching space, how a fractional CMO can be a game changer for you and your business, what he recommends coaches focus on right now, and so much more.

If you’d like to learn how to build an insanely profitable coaching or consulting practice without adding overhead, John is hosting a live training on Tuesday, January 24th at 4 pm EST, and you can grab your spot now at https://www.naturalborncoaches.com/ducttape!

What We Cover in This Episode:

  • What exactly is “Duct Tape Marketing” and the key concepts of this powerful marketing system
  • What changes John is currently seeing in the online coaching and marketing industry
  • How he defines what a fractional CMO is and the way that this role can drastically change your efforts in strategy
  • Tactics versus strategy explained…
  • Why he recommends coaches guide the behavior that their client wants to go through, instead of just selling

QUOTES:

“It doesn’t matter the size of your company, there are functions that still happen in your business. Whether or not you can actually go out and hire a $300,000 a year CMO is another question, but you do have and need marketing strategy, and you do need somebody that’s driving growth.”

“So many business owners are really drowning in the idea that there is always more to do.”

“Teaching people how to create systems, teaching people to delegate, teaching the agencies that we work with how to actually get narrowly focused on the things that matter, is how you build a profitable business.”

“As marketers, we have to be guiding the behavior that [clients] want to go through to get to the end result, instead of just selling stuff.”

LINKS:

John’s Website, Podcast & Books

His Previous Appearance on Natural Born Coaches

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