Episode #758: Doug Greathouse: How to Fix a Broken Funnel

by | Mar 28, 2022 | Podcasts

In the online space funnels are often talked about, but how do you know if your funnel is even effective, or if it’s broken? Doug Greathouse is the Chief Marketing Strategist at SalesSite, and in this episode, he reveals what we as coaches need to know about funnels!

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Things you will learn in this episode:

  • What the switch looked like to go from brick-and-mortar to the online world of coaching and consulting
  • How Doug looks at a funnel and its purpose in a coaching business
  • Tips for identifying and building your “know, like and trust” factor
  • The framework of a good working funnel
  • The elements to look out for particularly when creating an offer with Facebook
  • His thoughts on Facebook Ads account shutdowns
  • Some metrics Doug and his team look at to know if the offer in their funnel needs tweaking
  • The biggest changes he’s seen in funnels over the past couple years

QUOTES:

“We always start with the offer because the offer is usually what breaks the funnel first. If the offer is good and it is still not converting, then we start to look at the other elements.”

“It is very important to build an audience. Audience, relationship, then offer.”

“I am really big on building out your audience and building trust with your audience, and as you do that, your funnels will start converting better.”

“The more than you put out who you are and the beliefs that you stand for, the more that you are going to work with the people that you want to work with.”

“Nothing helps build, know, like and trust like a video does.”

LINKS:

Doug’s Website & Podcast

His Facebook Group & LinkedIn

Marc’s Appearance on Doug’s Entrepreneur Journey Podcast

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