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Episode #749: Michael Whitehouse: Networking 101 with “The Guy Who Knows a Guy”

by | Jan 24, 2022 | Podcasts

Networking is a crucial aspect of growing your coaching business, but it’s something that so many coaches often struggle with. How do you network, and most importantly, how do you do it the right way? I’m so excited that a true expert on this subject, Michael Whitehouse (aka “The Guy Who Knows a Guy”) is my guest today to answer all these questions about networking, and more!


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In this episode you’ll hear:

  • The story of how Michael became known as “The Guy Who Knows a Guy”
  • How he was able to make the switch from an in-person model to online after COVID, and what changed when Michael was able to go back to local
  • His advice for pushing past the hesitancy when networking
  • How Michael deals with cold outreach
  • His thoughts on coaches having coaches, and plus how Michael has used informal coaching with his networking
  • A look at “The Guy Who Knows a Guy” book – and more!


“When you have a network, or you have connections, it doesn’t occur to you to make connections actively. I had the benefit of starting with zero.”

“Now my focus is on being a networking concierge, speaker concierge, and making connections for people at a higher level.”

“Most of the business I’m doing, where the action is, is in this place where geography no longer matters, and people connect because they are on earth.”

“If you are going to do it, you have to do it in an engaging way using questions, finding out about them, and then asking directed questions.”


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