Appearing on other podcasts as a guest has been a key tool that I’ve used to expand my audience and grow my coaching business over the years, which is why I wanted to bring an expert on to share with you to share how you can do the same!
Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and oping leader status. In Apple Podcasts, he was ranked #1 in the business category and ranked #78 in the Top 100.
Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 + 18 by CIO Magazine, top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded over 2.5 million times. He’s also a contributing editor of New Theory Magazine and Grit Daily.
After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand Media to help leaders use the power of podcasts to change the world.
I encourage you to try some of the strategies that Jeremy shares today and let us know how they work for you!
In this episode you’ll hear:
- The strategies and language Jeremy uses successfully to book big names on his podcast
- What he says about the quality of shows now versus 2015, and how this can impact booking strategies
- Why you need to research, be authentic and be clear about how you can help their audience
- How to leave reviews that actually matter
- What to do when pitching for an encore interview
- Jeremy’s thoughts on podcast booking agencies
- Steps for following up with hosts using good etiquette
- The three parts to an interview that are key to understanding
- Ways to deal with “shadow bans” and cancel culture
“Initially you do the work to get in front of people, but that is only going to get you so far. You have to connect to the right people and create good content that other people want to be a part of.”
“If you are going to write a new pitch, the first 50 characters of that pitch is vital and most people don’t realize that and they phone it in, and they copy and paste.”
“90 percent of first pitches don’t land. It is the follow-up where you get a lot of stuff booked.”
“By leaving a review that actually matters, that shows you listen, that shows you’re engaged, and that shows you care about the community, that’s a really good way to connect with the host and create that relationship.”
“Be true to who you are, be true to what you do, be true to your own beliefs and you’re actually going to build people around you that want to buy your products and services.”
Stay Interesting by Jonathan Goldsmith
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