Steve Sims is the visionary founder of Bluefish; the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.





  • How nightclub networking helped get Steve to where he is today
  • Some of the challenges he had with charging fees
  • What makes his company truly different than anything else out there
  • What he means by “fire your vampires” and the “prick policy”
  • Why people dilute their requests


“I was a great believer in, if they don’t pay, they don’t pay attention.”

“I didn’t have the fear. I didn’t have the paralysis by analysis. I didn’t have those things.”

“People are either scared to try, terrified of the failure or fearful of the embarrassment. Those were the things I never had.”




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