Episode #519: Laura Petersen: Creating Copy That “Pops”!

by | Sep 11, 2017 | Podcasts

LauraPetersenPicLaura Petersen (a.k.a. LaptopLaura) is the founder of Copy That Pops, a podcast host and an International #1 Amazon Best-Selling Author. She’s obsessed with online biz, podcasts, and helping others achieve their online business goals!





“I just knew that I wanted to start a business and really set my own schedule and be able to work anywhere in the world”

“When it comes to business writing, you want to write in a way that is actually compelling and that actually moves your audience to take action”

“People tend to connect with you and make a buying decision emotionally, and then they justify it after with logic”



Laura’s book, Copy Writing For Podcasters

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