Chloe Thomas is the creator of the “E-Commerce Master Plan”, a speaker, podcast host, and the author of “Customer Manipulation: How to Influence your Customers to Buy More and Why An Ethical Approach Will Always Win”. Chloe creates models and systems to help business owners figure out how to take their businesses to the next level.
QUOTES FROM THE INTERVIEW
“Online we have to build enough trust to enable the customer to feel safe that we are going to do what promised.”
“Care about the product you’re trying to sell, because if you’re going to be successful you have got to create enough content on your website that doesn’t read like the person writing it was bored.”
“The best thing about the world of e-commerce is how it has changed over the years, that now everyone is kind of getting almost back to proper marketing and principals and really caring about their customer.”