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Giovanna Capozza is a self-mastery coach, mentor, speaker, author and spiritual teacher who helps change makers and entrepreneurs get to the next level of success in life and in business. She shares how coaches can make the most out of their enrollment calls!
QUOTES FROM THE INTERVIEW
“One of the favourite things that I learned from being in Rich Litvin’s community and learning from him is how to frame the conversation.”
“If you talk to any kind of sales expert or top sales executives, they are going to tell you that any sales (whether you’re selling a $4 item or a 4 million dollar contract), is about relationship-building.”
“I think that the important piece is when you can structure the call in such a way that there is a beginning and middle and an end. Then you are going to get to some conclusion – you’re really guiding it to an outcome.”
“Here’s my advice: don’t do what anyone else does, just experiment; experiment and see what works for you.”
“After you have had a lot of enrollment calls, as many as I have, you just know in your gut. I think you need to trust that as a coach, because every time I have not trusted that, I have signed people and I’ve lived to regret it.”
INTERVIEW LINKS