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Alzay Calhoun is a content marketing expert who has developed four core questions that drive power in content marketing. He started supporting coaches, advisors and consultants by creating email marketing campaigns to attract more engaged clients.
QUOTES FROM THE INTERVIEW
-“I took on the challenge of developing a better process to say what are the essential things that a business owner, that a coach has to be clear about so they can communicate with power.”
-“There is a particular reason why you do what you do and even though there is a competitor who looks a lot like you when you put on your uniform, you immediately look different than your competition.”
-“It’s your job as the leader of your business, as the coach to constantly encourage the conversation of those that get it and constantly discourage those they don’t get it.”
-“That landing page needs to communicate with the same level of power that you intend your services to offer, a clear powerful authentic promise.”
-“To get the kind of client you want, that high level client, and to have them clearly understand the value you offer you have to give them very focused messaging.”
INTERVIEW LINKS
