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Susan Robichaud is a direct-response marketing expert and founder of Axion Marketing. Her signature program is the Marketing Engine Mentorship Program.
BECOMING A COACH
Susan has been in marketing for the last 15 years. When pregnant, she cut her maternity leave short to start a business, originally in the field of graphic design. She knocked on 30 doors for new business and two clients gave her a chance. She noticed people didn’t know what they wanted on their business cards or brochures. She furthered her studies online and transitioned to offer communications and marketing. Susan then added website design, and when her husband lost his job, they relocated to start Axion Marketing to work with clients on marketing their businesses.
GETTING NEW COACHING CLIENTS
Offering free discovery sessions to potential clients.
CURRENT COACHING PROJECT
Susan is busy with her Marketing Engine Mentorship Program (a done-for-you system)
SOME QUOTES FROM THE INTERVIEW
“My goal is to help people take action”
“Outsourcing to a team is more cost-effective and the skills are awesome”
“Even if you work from home, you really have to be disciplined”
“No matter how good you feel you are, there’s always room for improvement”
INTERVIEW LINKS
