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Brian Basilico has proven that everyone loves bacon! He’s used clever marketing as a coach, author, speaker, self-professed geek and the founder of B2B Interactive Marketing. The host of “The Bacon Podcast”, Brian shares how you can choose a unique way to grab the attention of your target market!
BECOMING A COACH
Brian wrote a book about relationships that had a clunky title, and decided to change it to “It Not About You, It’s About Bacon”. That decision helped his coaching business reach new heights (he says it’s because everyone loves bacon!).
BIGGEST OBSTACLE
Finding motivated clients.
GETTING NEW COACHING CLIENTS
Brian gets his new clients mainly from referrals and his speeches at conferences.
BEST COACHING RESOURCES
MOST IMPACTFUL BOOK
“The Go-Giver” by Bob Burg
“100/0 Principle” by Al Ritter
CURRENT COACHING PROJECT
He’s transcribing his podcasts to turn them into e-books, and working on continuing the growth of his podcast.
INTERVIEW LINKS
