In this episode you’ll hear:

  • My own journey and the realizations I’ve made with niching over the years
  • Why you should niche down…
  • How niching will give the ability to focus on your messaging and content
  • A look at what is really holding you back from niching
  • Don’t be afraid to pivot!


“People who have a more tightly-focused view of who they are serving tend to do better.”

“There are some ‘out there’ niches!”

“To choose your niche, besides your passions there is also experience and cues that could be in your background.”


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