Don’t make me angry
I admit it - sometimes I get angry. Anger can be useful, as long as it doesn't go too far and you become bitter and useless. When used in moderation, and at the right time, anger can be powerful. Look at Star Wars (there are tons of business lessons in those movies)...
A daily email about daily emails
Back in April 2016, I made a decision to start emailing my list daily - and I highly recommend that you do the same. I know, I know. You're probably thinking "You're nuts Marc - people will unsubscribe and angry mobs will come to my house in the middle of the night!"...
Where there’s a will, there’s a way
If people want something bad enough, they'll find a way to get the money for it. For example, Apple is releasing its most expensive iPhone to date today to celebrate the 10th anniversary of the first one being released. It's going to cost you $1000 US, and is rumoured...
Need help with your copywriting? Check this out …
Laura Petersen is the host of Copy That Pops, and really knows her stuff when it comes to copywriting. So I was excited to get her on the podcast today, to share her copywriting tips for coaches. If you want to up your copywriting game, have a listen:...
My most powerful email
I wrote an article for the most recent issue of The Six Figure Coach Magazine, where I talked about the most powerful email that I've ever sent. That email showed me that by being vulnerable, you can do a lot of business. Here's the link to have a read:...
Down the road
"Down the road" is a dangerous phrase: - "I'll raise my fees 'down the road'" - "I'll start that group program 'down the road'" - "I'll launch that podcast 'down the road'" - "I'll reach out to _____ 'down the road'" Delaying things is usually because of fear. The...
Why I bought those blueberries
Here's a lesson from, of all places, blueberries. There's a brand of fruits and vegetables that sell in the grocery stores here called "Naturally Imperfect". I had to buy blueberries this week, and I was drawn to this brand. Why? Because they were open and honest that...
What are you willing to do to get your nuts?
I took my little guy to see The Nut Job 2: Nutty By Nature last weekend. At the beginning of the movie, the main characters (who are squirrels) are living the high life. They've taken up residence in an abandoned nut factory, which is heaven on Earth for them. It...
Pumping iron in the content creation gym
Unless you have a pile of money to throw towards online advertising, you have to create a lot of content to get your name and message out into the marketplace. There's no way around it. When I started coaching, I didn't have a big war chest to throw into ads, so I...
The cure for a stagnant economy
I'm not a fan of doing a local "bricks and mortar" business. I did it for over a decade, and in early 2014 I left for good to start my online coaching business and escape the whims and the tremors of my local economy. I read an article in my newspaper this past...