Finding your sweet spot
I'm often asked how many hours a week I work. It's a hard question to answer, since I don't really consider what I do "work" (ie: writing this email, doing a coaching session, shooting a video, etc doesn't feel like work - I enjoy it). I do know that I have a "sweet...
Black Mirror and coaching
I've been getting into the show Black Mirror on Netflix lately. Being a fan of The Twilight Zone, and interested in the effects of technology on society, I really enjoy it (it has some cool twist endings as well). Black Mirror is a dystopian view of what technology...
Let’s give them something to talk about
A few days ago I bought Fire and Fury - Michael Wolff's new book about the Trump administration. Being a political nut, it was a no-brainer for me. It seems like everyone has been talking about the book, and I had to check it out and read what's in it for myself. It's...
There is no competition
Over the years I've had a lot of coaches whine to me about "competition" in the coaching space: "But Marc, there are too many coaches out there!" Actually, there's very little competition. At first glance it looks like there is. It seems like every Tom, Dick, or Harry...
I won’t work with this person
Last night I posted this in The Coaching Jungle Facebook group: ===== You could be the greatest coach in the world (the Michael Jordan/Babe Ruth/Wayne Gretzky of coaching) but if your client doesn’t want to change nothing will happen ... ===== Let me expand on this:...
If you’re an introvert, read this
World Introvert Day just passed (it was on January 2nd), and I've discovered that a lot of coaches classify themselves as "introverts". I did a poll in my Facebook group recently, and something like half the coaches that answered said they're introverts (and a lot...
Feeding a starving crowd
The late, great copywriter Gary Halbert once told a story that I've never forgotten. When he was teaching marketing classes, he would challenge his students by asking: "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most...
Coaches celebrating too soon
I watched a video on YouTube recently that was all about people who celebrated too soon. Most of those falling victim to this were in the sporting world: Baseball players who celebrated a win even though they had just two outs and not three. Football players who did a...
An easier way to choose your coaching niche
Building a successful coaching business is a lot easier once you have a clearly defined niche to work in. But choosing that niche can be a difficult thing that trips a lot of coaches up. That's why niching is a big part of my online program, Your First 5 Clients. I...
Sifting for gold
I'm currently reading The Way of The Wolf by Jordan Belfort, and he gives a great analogy for salespeople (but also valuable for coaches): You are a sifter, not an alchemist ... When you're selling your services, he says to imagine yourself as a gold prospector,...