How to become a Jedi Speaker
Today is May the 4th, or better known as "Star Wars Day" for us Star Wars fans ("May the Fourth be with you ... get it?) Star Wars is loved by millions of fans around the world not because of the CGI, cool weapons, or the whole Jedi mythology – although those things...
How to shortcut your speaking career
I read an article the other day about a "secret" portage route used by Indigenous people in my province at least 1000 years ago. The narrow path cut through the deep woods and allowed them to save a lot of time and avoid dangerous ocean travel to get to the United...
Alexa Flash Briefings
About a month ago I launched my Alexa Flash Briefing, The Marc Mawhinney Minute, and the results have been pretty cool. I'm getting hundreds of downloads a day for it (my goal is 1000/day by next month) and it's growing my email list as well. If you'd like to learn...
You have to sell to help
I'm fond of saying that "you have to sell to help" (I don't know whether I coined the phrase or not, but I'm going to take credit for it) Anyways, selling is especially important for coaches. If you can't get someone through the (virtual) door to become a client, you...
Successful entrepreneurs have print newsletters
As I spread the gospel about print newsletters, I can sense skepticism out in the online world (where entrepreneurs' eyes dart around for the latest shiny tech tricks and hacks). I've had a lot of people ask me if there are any other print newsletters out there,...
Try saying “Baader-Meinhof Phenomenon” ten times quickly
Have you ever bought something, like a car, and then started seeing it pop up all over the place? I've heard of this before, and there's a name for it: "Baader-Meinhof Phenomenon". According to Wikipedia, it's: "The illusion in which a word, a name, or other thing...
KLT
A few months ago I was chatting with my friend Jenn Scalia, and she threw out an acronym that I'd never heard before: "KLT" Embarrassingly, I asked her what KLT was, and she told me it stood for "Know, Like and Trust". I'm aware of the phrase "Know, Like and Trust"...
A Guaranteed Way To Stand Out In A Crowded Sea Of Coaches
It's tough to stand out in the crowded online space, especially in the coaching world. Let's face it, there are a ton of coaches online - and more and more will be starting in the coming years. A lot of them use the same language, have the same programs, and similar...
How to pull a rabbit (or recurring revenue) out of your hat
I love magic. About 12 years ago, I was in Vegas and got to be a volunteer for a David Copperfield show. I had to stand on a stool and hold an empty wooden bucket, while Copperfield did his thing in the middle of the stage. Then he snapped his fingers, came over to me...
The case for print newsletters
On today's The Marc Mawhinney Show, I give the reasons why you should add a print newsletter to your business model. Listen in here: www.TheMarcShow.com/episode-24/