What happens when you commit to a coaching niche
According to Karen Cappello, some interesting things happen once you commit to coaching in a specific niche: You show up as an authority.Your passion project becomes a lucrative, cash-flowing business.You know exactly what to say so that your content attracts your...
Why so many coaches don’t niche
My thoughts on why so many coaches are hesitant to niche down: 1) Coaches like to help people, and they want to help everyone out there. 2) They fear that by narrowing their focus they're leaving potential business on the table and losing money … In both cases the...
Your riches are in the niches
One of my mantras over the years has been to "feed a starving crowd" Thanks to the late, great Gary Halbert for that … It's all about recognizing what your people are hungry for, and then delivering it on a silver platter for them to consume. On that note, one of the...
A gratitude exercise you might want to try
A friend (and mentor) sent me a nice audio message on Facebook last week, telling me what he appreciates about our friendship. It wasn't boilerplate stuff, it was unique - and I thanked him for it. I then asked him if it was a practice that he does often, and he told...
The cure for the invisible coach
With all of the noise in the online space nowadays, coaches can feel like they're invisible. They put out content, but wonder "Is anyone seeing this?", or "Is this getting through?" It reminds me of a sketch I once saw on "Inside Amy Schumer", where Amy plays a Miami...
You completed your coaching certification … now what?
A common issue faced by coaches who complete their certifications (and all coaches, for that matter) is not knowing what to do next. My friends Dianne Dismukes and Jeff Raver (from CoachablePros) reached out to me about something they're doing that solves this...
(Podcast) Unconventional Ways to Build Your Audience
A new episode of "Natural Born Coaches" just went live, and my guest is Robert Imbriale … Robert is the author of "Motivational Marketing", the host of the "Coach’s Corner" podcast, and works almost exclusively with coaches hosting live webcasts, seminars, and...
Opening up the mailbag for some FAQs from coaches
Here's a grab bag of questions that have been asked: "Does anyone use an e-sign tool for their coaching agreements?" I recommend using digital agreements for all coaching and partnership relationships to ensure everyone is on the same page … I use HelloSign...
How to make the second half of 2020 better than the first half? My answer …
A question was recently asked about how to make the second half of 2020 better than the first, and here's my advice: Don't shoot yourself in the foot by only working hard in the fall! I've been in this game a long time, and every year I see coaches go MIA once the...
Should you start your own Facebook group? My answer …
Here's a question that came in about starting a Facebook group in a unique niche: "I am working towards organic growth. I can't find a group for my area so I have created it to get people for me to engage with. Good idea or a waste of time?" If done properly, Facebook...
