What the “I’ll just Google it” crowd doesn’t understand
“Why would anyone buy an online program if they can find that information for free on Google???” Sure, people can Google anything and get two billion results in half a second. That doesn’t mean that they shouldn't pay for good, curated information that saves them time...
Finding a lock first
I was thumbing through Seth Godin's book "This is Marketing", and came across a gem for coaches who are struggling with the question of what to offer: ===== "It doesn't make any sense to make a key and then run around looking for a lock to open. The only productive...
Get out of your sandbox!
Are you working with clients from outside your local area? A lot of coaches do 100% of their business locally, and if it works for them and they’re happy, then that’s great. But I encourage you to look outside your town or city (your sandbox), because it’s a big world...
Secret Coach Club October 2021: How To Fix Scary Problems In Your Coaching Business!
The last few years, I've gone with a "scary" theme for the October issue of my Secret Coach Club hard copy newsletter. Last year I tackled a scary issue for coaches: price increases … And in this October's issue I'm covering a number of other scary topics that coaches...
Your hybrid group coaching program (here’s how to make it happen)
By the end of this month, you could have: A hybrid group coaching program designed just right for your goalsA curriculum created that you’re proud of and that gets your clients amazing resultsAn easy-yes offer that you can deliver with ease - even at scale And here’s...
A ton of cool bonuses from Rob Goyette!
You've probably seen a lot of talk around Coachland this past week about Christian Mickelsen's "Free Sessions That Sell" program. Big names like Christian ask their peers and partners to tell everyone about their program at the same time to generate buzz. And the...
How to design a hybrid group coaching program in just 1 day
What if you could serve 10, 20, even 100 coaching clients in the same amount of time it takes you to serve two or three right now? And still get them the same great results, even if your coaching is super custom? Sound too good to be true? Hang tight. I’m about to...
These guys say that evergreen group coaching is better than 1:1 coaching
My friends and former guests on my podcast, Jim Hohl and Lucas Garvin, are business experts who specialize in helping coaches evergreen and scale. They’re the founders of Thought Leaders Institute and they’re all about helping people do their life’s work without...
How to become a free guy (or gal)
A few weeks ago I took my son to see the movie "Free Guy" with Ryan Reynolds. It's about a bank teller who discovers that he's a background player, or NPC (non-player character) in a video game, and decides that he's going to start doing whatever he wants and become a...
What to do when your nut factory explodes
When he was younger, I took my son to see the movie "The Nut Job 2: Nutty By Nature". At the beginning of the movie, the main characters (who are squirrels) are living the high life. They've taken up residence in an abandoned nut factory, which is heaven on Earth for...
