All you need is love (or fun?)
In a recent chat with Tom Ruwitch, the conversation went to The Beatles and their creative process. Tom pointed out that you can often create better stuff when you just relax and take the pressure off … He gave the example of The Beatles, and mentioned that right...
Having a beer with a coach
I was talking with Tom Ruwitch recently about something he's noticed with coaches (and all entrepreneurs). He said: "I know so many coaches who, if you're sitting with them and just having a conversation, having a beer, having lunch with them, they're great. They have...
(Free Training) Why Storytellers Sell More and Have More Fun Doing It!
Next week, storytelling master Tom Ruwitch is doing a live training where he's breaking down his proven method for adding stories to your content to make more sales! For about 25 years Tom has helped businesses attract leads, engage prospects, close sales, and...
A podcast on the power of storytelling (+ an in-depth training!)
Tom Ruwitch stopped by the Natural Born Coaches podcast today to talk about the importance of telling stories to make more sales! He teaches his clients how to fire up their prospects with story-powered content, and in this episode you'll hear: How to begin...
Last call for October’s Secret Coach Club!
The October issue of Secret Coach Club heads to the printer shortly, so this is the last call to get your mitts on it. This month is all about email marketing, and inside its pages you'll learn how to get more subscribers opening your emails and buying from you! In...
Getting out of your local sandbox
Are you working with clients from outside your local area? A lot of coaches do 100% of their business locally, and if it works for them and they’re happy, then that’s great. But I encourage you to look outside your town or city (your sandbox), because it’s a big world...
Is email dead?
Every so often I hear someone declare; “Email is dead!” Now that I think of it, plenty say that webinars are dead, or Facebook groups are dead, and a bunch of other things are supposedly dead too! I'm going to be sharing my opinion on whether email is dead in the...
3 smart guys sharing their advice about email marketing
Whenever possible, I like to give a platform for others to share their expertise when I know it can help my community. So while I'm giving as much of my own advice about email marketing that I can pack into the October issue of Secret Coach Club, I have some other...
Penny for your thoughts?
Back in the 1950's, Reader's Digest did a promotion where they sent out 100 million pennies to people to sell more subscriptions. The pennies were mailed with a sales letter inviting the prospect to mail back one cent as a down payment on a subscription. The campaign...
Top email subject lines that will explode your open rates
As I prepared the October issue of the Secret Coach Club newsletter, I decided to include something I thought was important for people to know about: Email subject lines! In this issue I'm including the top 10 of my email subject lines from 2022, all of them...
