(Podcast) Why Selling Tactics is a Race to the Bottom, with John Jantsch!
Today I relased the 800th episode of the Natural Born Coaches podcast! I have John Jantsch from Duct Tape Marketing on for this episode, and in it you'll hear: -What exactly is “Duct Tape Marketing” and the key concepts of this powerful marketing system What changes...
If you’re stuck on what content to release, check this out
I probably sound like a broken record … Why? Because I'm constantly telling my clients, and other coaches who follow my stuff, to release their content consistently. Ideally that means daily emails to their lists, but also to stay active wherever their ideal clients...
The crazy way Tom offended an “expert”
The other day I read an email from Tom Ruwitch where he wrote about a disagreement he had with an expert who believed that speakers should never sell from stage. And we're not talking about a full-scale pitch here - she stressed that speakers shouldn't even breath a...
52 strategies, tips and tactics to generate more sales from your content!
Today is Friday the 13th, and here's something I find scarier than a madman in a hockey mask chasing me with a machete … An overflowing email inbox! A few times a year I go through my emails and unsubscribe from the lists that I just don't read anymore … But one guy...
The Micro Megaphone Method Masterclass is today!
Later today I'll be with Pat Henseler from Connect 365 as he presents a masterclass around his "Micro Megaphone Method" … In this masterclass you'll learn: -A mostly-automated way to implement the Micro Megaphone Method that will allow you to attract great leads, and...
Humans, goldfish, and attention spans
It's been said that humans have poor attention spans that are worse than that of goldfish. I've also heard experts call this goldfish thing a myth, so who knows? But whether it's true or not, there's no doubt that our attention spans are under attack by the sheer...
Two roads diverged in a yellow wood
Back in my school days, the poem "The Road Not Taken" by Robert Frost was drilled into our heads. "Two roads diverged in a yellow wood …" In the online coaching space, the two roads to getting more leads are usually: 1) Spending piles of money on paid ads, or 2)...
The dirtiest word in the coaching world
Next week I'm releasing episode #800 of my podcast. Although it's been almost a decade since I launched my show, and memories from then can be a little hazy, I clearly remember the first topic that was covered way back in episode #1: Selling! "Selling" can be a dirty...
(Podcast) A Mental Model for Growing a Successful Coaching Business
Larry Yu from Pinnacle Brands stopped by the podcast today, and in this episode you'll hear: -Tips for identifying the problems that are really holding your potential clients back and where your avatar is congregating -How to start defining your messaging, positioning...
A McWhopper?!?
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. That includes trolling its biggest competitor. One of my favourite stories is when it asked McDonald's for a "burger wars ceasefire", and...
