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After a rocky start of dead end jobs and failed college courses, Nicola Cairncross turned things around in a big way to become a successful coach, speaker, and best-selling author. The founder of “The Money Gym” and “The Business Success Factory” (podcast), Nicola provides coaching and marketing support to entrepreneurs around the globe.
BECOMING A COACH
Nicola bounced around a number of jobs before being connected with one where her employer saw her potential and she became interested in personal development. Always a fan of “How-To” books, she invested time in herself and took the jump into the world of coaching.
BIGGEST OBSTACLE
Building up her online marketing efforts (ie: her mailing list).
GETTING NEW COACHING CLIENTS
Nicola has long been interested in Internet marketing, since the early days of the web. She is a big believer in email newsletters and having a very clear offer. When developing a signature program, she ensures that she has a tight niche to offer it to.
BEST COACHING RESOURCES
MOST IMPACTFUL BOOKS
“The Portable Coach” by Thomas Leonard
“Take Yourself to the Top” by Laura Berman Fortgang
CURRENT COACHING PROJECT
Nicola has just started a Mastermind group for a small number of serious, motivated people.
INTERVIEW LINKS
www.BusinessSuccessFactory.com (her podcast)
