Subscribe: Apple Podcasts | RSS
What’s really behind the drop in Facebook ad lead quality, and more importantly, what can coaches do about it? Today’s episode features Lance C. Greenberg, scaling strategist and Facebook ads expert, who joins Marc to break down why most coaches are attracting the wrong leads. He also reveals what Meta’s AI is actually looking for, and why having a playbook could be the difference between wasted ad spend and a system that actually works!
Do you have something that helps coaches, like a program, a product or a service? If you’d like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships (with a special summer offer), and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/!
This episode was edited and produced by Marc’s brother Matt and his team and PodAssist, and right now they’re offering listeners of this show a very special discount on their services. You can now get your brand-new audio podcast launched in as little as 2 weeks for just $297 US, which is $400 off their regularly-priced package by mentioning this show. That’s just $297 to get personally coached and supported by Matt, from concept to your show going live, and all you have to do is visit PodAssist.com to learn more and book a call. But hurry, being a small team their spots are limited, and don’t forget to mention that Marc sent you!
What You’ll Hear In This Episode:
- Why poor lead generation doesn’t just hurt your pipeline, and the impact of the survival response it triggers.
- The four layers Lance uses to measure lead quality, and why financial qualification alone isn’t enough.
- The real reason so many coaches are experiencing lower lead quality on Meta right now, plus what the platform’s AI is actually doing behind the scenes.
- Why scaling looks different for everyone, and how Lance decides whether a client should max out organic first or go straight to ads.
- Why handing off your ads without systems, SOPs, and a playbook is a recipe for wasted spend.
- How to set your daily ad budget based on your offer price and a simple formula, instead of just picking a random number.
LINKS:
Book a no-obligation 1:1 strategy call with Marc for your coaching business:
If you’d like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!
Join The Coaching Jungle Facebook Group!
http://www.thecoachingjungle.com
Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!
Grow your business with The Coaching Jungle Mastermind!
http://www.coachingjunglemastermind.com
If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them: