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Episode #968: Sean Mabry: How to Write Your Coaching Book First Draft in Just 90 Days

by | Apr 6, 2026 | Podcasts

You’ve probably noticed that the digital landscape is flooded with AI-generated content right now, leaving a massive gap for coaches who can provide real-world expertise and a unique point of view. A coaching book can easily get lost in a sea of sameness without a distinct human element, and special guest Sean Mabry is here to show how building a psychological moat around your brand can set you apart from the rest! 

If you’ve been waiting for the “perfect” moment to start the book writing process, this episode will stop that half-finished manuscript from gathering dust. Sean gives a clear path to finally get those words out of your head and onto the page so you can finish your first draft quickly! 

Register for the Live Workshop

If you want to stop overthinking and finally get your book done, join Sean for his upcoming live workshop: How to Write Your Complete First Draft in 90 Days. The details are below – see you there! 

What You’ll Hear In This Episode:

  • The crisis in the landscape caused by AI and why there is a growing hunger for reality and human battle scars in the book world.
  • How to build a psychological moat around your expertise by capturing a unique point of view that a machine cannot replicate.
  • What Sean means when he says the specific is the universal and the magic that happens when you begin leaning into your most unique, personal details.
  • The importance of writing Book Number One to establish yourself as a character in the reader’s mind before diving into lean, tactical advice.
  • Why Sean views a book outline as a living document and how to use the jigsaw puzzle strategy to prevent getting stuck.
  • The Benefit + Mechanism formula for titling a book and the way to use a subtitle to transition from grabbing attention to building deep interest.
  • How the plotter vs. pantser debate applies to coaches and why pattern recognition is the secret to a faster writing process.
  • A preview of Sean’s upcoming live workshop on April 15th, detailing his strategic roadmap for completing a full first draft in just 90 days.

LINKS

Register for Sean’s Upcoming Live Workshop, How to Write Your Complete First Draft in 90 Days (Happening Wednesday, April 15th at 2:00 PM ET) 

Connect with Sean on LinkedIn & Instagram

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