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Episode #961: Stop Undercharging: A Coach’s Guide to Pricing Confidence

by | Feb 16, 2026 | Podcasts

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts!

What You’ll Hear In This Episode:

  • The undercharging epidemic: Why the majority of coaches are charging too little …
  • Coaches and money guilt: How some coaches shame others for wanting to earn well, and treat profitable pricing as “greedy”
  • The real value of coaching: From saving marriages to extending lives through health coaching, you’re not selling air!
  • Finding your pricing ceiling: Charge as much as you can until it feels off, but don’t let fear set the limit too early
  • Only sell what you love (it’s easier that way!)
  • The big psychological shift that happens when someone actually pays you more …

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

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http://www.nbcprogram.com


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If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them:

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