Decisions, decisions
I've been thinking about decisions a lot lately. It's probably because I'm reading Killing Kennedy by Bill O'Reilly, and I'm at the part where JFK is making some pretty big decisions around The Cuban Missile Crisis in 1962. (Some of it sounds eerily similar to what's...
You don’t money to grow your business
Despite what you might have heard, you don't need to spend thousands of dollars a month on ads for your coaching business. It would help, of course, but it's not necessary. I started my business on a "dental floss" budget, and used organic methods to grow it to where...
Are your shelves empty?
Are you "open for business"? All of the social media posts, blog posts, videos, podcast interviews and calls in the world aren't going to make a difference if you aren't offering anything! Yet every day I see coaches being busy doing everything *except* putting out...
I hate Elvis
Ok, that subject line is misleading because I'm a fan of Elvis Presley, but here's an important business lesson from the King of Rock and Roll (and his manager - Colonel Tom Parker): Back at the height of Elvis' popularity, he had a lot of haters. This seems strange,...
Interview on Unstoppable Coach
I was a guest on Millette Jones' podcast, Unstoppable Coach. We covered a lot of group around coaching in our short time together - have a listen here! www.unstoppablecoach.co/marcmawhinney/
When you feel like talking to a volleyball
Being an entrepreneur with a home-based business has its share of challenges. Although working from home is great for offering flexibility (you can actually work in your PJs and slippers, if you feel like it!), it's not all sunshine, lollipops and rainbows. I talk...
How to optimize your marketing
With a few tweaks to your sales pages, you can dramatically increase your conversions. I had a real pro at optimization as my guest on the podcast today: Stephan Spencer. I learned a lot during the chat, and I know you will too. Listen in here:...
Beware of the refund artist
I had a run-in with a refund artist earlier this week. A refund artist is someone who buys from you with the intention of asking for a refund. Unfortunately they're quite common in the online world - although I've been lucky to avoid most of them up until this point...
It’s the end of the world as we know it (and I feel fine)
According to a lot of people on YouTube and the Internet, the world is supposed to end today. I'm hosting a poker game with some guys tonight, which shows how much I believe this apocalyptic 9/23/2017 theory. But it's funny, because I'm constantly pushing my clients...
Celebrate whenever this happens
Whenever I try to bring a coach on the daily email train , they usually give one objection: "I want to Marc, but won't everyone unsubscribe???" The same goes when I tell a coach he or she has to get more active on social media. They worry that if they post too much on...