How to get a consistent flow of leads
Most coaches are complicating the process of getting clients into their businesses, and I can't blame them. They're being told that they *have* to do 100 different things to get clients, so they're spread out all over the place. They're: - Blogging - Podcasting -...
The “Midas Touch”
Yesterday I wrote about the dreaded "getting to know you call", and how much of a time-waster it can be for coaches. I'm not a fan of them, but I do recall one such call that turned into a good relationship. A few years back, a guy named Extus Justin reached out and...
The dreaded “getting to know you” call
I'm not a fan of "getting to know you" calls. Those are the ones where someone reaches out and says that they'd "love to connect to hear more about what you do" ... Or they say "Hey, I'd love to talk with you about something - do you have a few minutes for a call?"....
Your business, your rules
If you're doing business online, you're going to run into trolls. It isn't a question of "if", but rather "when". The only way you won't come into contact with these creatures is if you're hanging back and not doing anything. A few days ago, I was doing a training for...
I want my clients to get beat up a little
Back in my real estate days, I remember something that my broker told me. I was new in the business, and I was spending time fiddling away on gathering phone numbers, getting neighbourhood maps, designing promotional materials, and basically everything other than...
The guru, the gun and the airport
Let's talk some more about how opening up and showing your human side can make you more relatable (and get you more business). The other day I gave the example of how KFC handled a recent chicken-shortage crisis, and I also saw it in action with leadership guru John...
Got discipline?
On today's solo podcast I share my thoughts on how you can become more disciplined while building your business. Listen in here: www.TheMarcShow.com/episode-17/
Thinking outside the (chicken) box
Master marketers can turn any mistake around into a positive thing. Take KFC, for example. The restaurant recently ran out of chicken at their UK locations, which is a bit of an issue for a chicken restaurant. People were freaking out, and police departments were even...
RIP Roger Bannister
A man that I've drawn a lot of inspiration from, Roger Bannister, died yesterday at the age of 88. Back in 1954, Bannister was the first man who ran a mile in under four minutes. The story around his achievement has motivated me over the years, and I've talked with a...
Kick your week off the right way
It's Sunday and I'm taking it easy while reading a book called The Storyteller's Secret by Carmine Gallo. It's a great book, and I'll be sharing some takeaways from it another time - but today I've got something else that you'll want to check out this week. The...