Burger King and the advantage of being different
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. That includes trolling its biggest competitor … One of my favourite stories is when they asked McDonald's for a "burger wars ceasefire", and...
(Podcast) Passive income for coaches with Chris Miles!
For the final episode of the podcast for 2021, I had my friend Chris MIles (Money Ripples) back to chat about coaches building passive income. In this episode you’ll hear: How Chris became financially free after realizing that the real power is in alternative...
Once you know how to do the trick, it’s easy
When I was a kid I was interested in magic. Some of tricks that I saw really blew my mind … There's one that comes to mind, which involved water being poured into a styrofoam cup and then disappearing. I had no idea how it was done, and I thought it was actually...
The *only* playbook for content creation that you’ll ever need
For the first Secret Coach Club issue of 2022, I decided to focus on a topic that gives the most bang-for-the-buck for coaches: Consistent content creation! In this special over-sized issue, you'll get a playbook where you'll learn: Why content creation is so...
A 796.25% ROI?!?
Earlier this year I partnered with Kat Halushka to promote something she was doing, and here’s what she had to say about our joint venture: “I knew Marc’s community would love Profitable Speaker Bootcamp so the JV was a no-brainer. Marc fulfilled his side of the promo...
How I choose my joint venture partners (is this YOU???)
I'll keep this short and sweet, since tomorrow's the big day and you could be wrapping up some last minute shopping or baking cookies for Santa … When choosing who I joint venture with, I have three simple criteria that I follow: 1) Their offer must be relevant for...
The time Stephen Hawking threw a party and nobody came
My son told me a funny story about Stephen Hawking: Hawking once threw a party just to prove that time travel isn’t possible. He ordered fancy food and drinks and waited, but nobody showed up to it. That could have been because he sent the invitations out after the...
How to sell more by using “negative striplines”
I once did an interview with Ben Settle for my podcast, and we got into a discussion about “negative striplining”. According to Ben, that's when you’re: “Being MORE negative than your prospect, lead, customer, or would-be client about which you are attempting to...
No “lukewarm” joint ventures for me!
It's the first day of winter here, and I hope you're staying warm! Speaking of being warm, I don't do "lukewarm" joint ventures. A “lukewarm" JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe...
How to get a rare guest spot on the Natural Born Coaches podcast
One of the best ways to get your message out to the world is by being interviewed on podcasts. Although plenty of entrepreneurs grasped how valuable podcast interviews were years ago, it seems like everyone knows nowadays. In the past (circa 2014), I got maybe one...