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HELPING COACHES GET MORE CLIENTS SINCE 2014!

The time Stephen Hawking threw a party and nobody came

My son told me a funny story about Stephen Hawking: Hawking once threw a party just to prove that time travel isn't possible. He ordered fancy food and drinks and waited, but nobody showed up to it. That could have been because he sent the invitations out after the...

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To sell or not to sell, that is the question …

Earlier this year, when the world first went into lockdown, a coach shared a sad story with me … This coach was promoting a joint venture partner, and she received the following from someone who read one of her emails: === "I found his marketing to feel awful given...

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Evolve … or die!!!

A quote from Marcus Lemonis of "The Profit": “If you don’t evolve, you will die" A few years back I decided to mix things up with my business, and start doing more joint ventures with partners who had something that aligned with my audience's needs. These wouldn't be...

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The urinal fly

Humans perform better when they have targets to aim for. For example, the Amsterdam Schiphol Airport used to have a problem with the cleaning expenses for the men's washrooms. Men were having trouble aiming for the urinals, and it took a lot of time for the cleaners...

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Fear thy neighbor (or neighbour!)

One of my favourite shows is "Fear Thy Neighbor" (or as we Canadians would spell it, "Neighbour") I like it and have gotten my girlfriend into it … but it has me thinking about how important our relationships are with those closest to us. Our relationships may not...

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Lloyd Christmas, Harry Dunne, and opportunities

This is the best time in history to be in business. Entrepreneurs in the "old days" (pre-Internet) would have given their front teeth to have access to billions of people for free. Today you don't need expensive billboards, radio ads, newspaper ads, or even office...

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About “Short Burst” joint ventures

The nice thing about running your own online business is you can do things the way you want to do them. It's your business, your rules. For example: Most of my joint ventures are seven day campaigns. I like the one week format since it gives me plenty of time to...

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The importance of having criteria for your joint ventures

When choosing your joint venture partners, it's important to have criteria to use. For me, I have three simple ones: 1) Their offer must be relevant for coaches, since those are my people. 2) Their offer has to be valuable and give the results that they claim (since...

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