A ton of cool bonuses from Rob Goyette!
You've probably seen a lot of talk around Coachland this past week about Christian Mickelsen's "Free Sessions That Sell" program. Big names like Christian ask their peers and partners to tell everyone about their program at the same time to generate buzz. And the...
How to design a hybrid group coaching program in just 1 day
What if you could serve 10, 20, even 100 coaching clients in the same amount of time it takes you to serve two or three right now? And still get them the same great results, even if your coaching is super custom? Sound too good to be true? Hang tight. I’m about to...
These guys say that evergreen group coaching is better than 1:1 coaching
My friends and former guests on my podcast, Jim Hohl and Lucas Garvin, are business experts who specialize in helping coaches evergreen and scale. They’re the founders of Thought Leaders Institute and they’re all about helping people do their life’s work without...
How to become a free guy (or gal)
A few weeks ago I took my son to see the movie "Free Guy" with Ryan Reynolds. It's about a bank teller who discovers that he's a background player, or NPC (non-player character) in a video game, and decides that he's going to start doing whatever he wants and become a...
What to do when your nut factory explodes
When he was younger, I took my son to see the movie "The Nut Job 2: Nutty By Nature". At the beginning of the movie, the main characters (who are squirrels) are living the high life. They've taken up residence in an abandoned nut factory, which is heaven on Earth for...
Battleproofing your focus
I've been getting better at building up walls to keep daily distractions away from me. I bought Robin Sharma's book the other day, and he's big on that too. He writes: "Fashion your entire professional life so as to work within a tight bubble of extreme focus, with a...
3 rules for aspiring jazz players (and coaches)
In "The System Club Letters", Ken McCarthy talks about how master marketers can learn from Jazz musicians. In Jazz, there are three rules for aspiring players: 1) Find your own voice2) Never play a tune the same way twice3) Know the basics inside and out It's ok to...
A strange trend in the online space
Here's a strange trend that I've seen online: I get a cold email pitch from a service provider I don't know, which includes a long (10-20 minute) video claiming to show how they can help my business and often in a condescending tone about how much money is being left...
Successful and unsuccessful people react differently to this
When an unsuccessful person loses a few email subscribers/Facebook friends/etc: "Oh no, I lost potential clients! I better change my message to make sure I appeal to every single person out there and never risk offending one of them!" Good luck with that in 2021 …...
A different way of thinking about “client avatars”
A few days ago, I did a Facebook Live about "client avatars". (I wasn't talking about the funny-looking blue aliens from the James Cameron movie, but the client avatars that coaches are told they need to identify if they hope to be successful …) Experts recommend that...
