Blowing your own horn
I once worked with a coach 1:1, and she was doing really well. She was getting clients, filling her group programs, and her business was rocking and rolling. But … She wasn't telling anybody about it! I knew how well she was doing, because I was her coach and got to...
For those who are afraid of putting too much content out there
A story for those who are afraid that they're posting too much content, or sending too many emails to their list. I heard Guy Kawasaki speak at a conference a few years back, and he said that he once did a little experiment. He decided that he would post the exact...
When you miss the guy in the gorilla suit
There's a famous study that illustrates how people miss things when they're focusing on something else. For it, participants were shown a video of basketball players (half in white shirts, the others in black ones) passing a ball back and forth. The viewers were asked...
A resource to fight back against attempts to “cancel” you
If you're frustrated or worried about Cancel Culture, check this out: In October's Secret Coach Club package I'm including the transcript of an exclusive interview that I did with Jeremy Slate, where he shared how he survived an online mob that came after him. While I...
I’ll take quality over quantity any day of the week
I used to enjoy the TV series "The Flash" … Not so much the last few seasons, where it looks like it has "jumped the shark" … I actually prefer another superhero series: "The Boys" Why? Because The Flash has had either 22 or 23 episodes in each of its seasons, which...
Is Secret Coach Club for newer coaches or more experienced ones?
I've been asked if Secret Coach Club is for newer coaches, or more experienced ones. The answer is It's written for coaches with different experience levels … both brand new and ones with decades of experience can benefit from it. One SCC subscriber said this:...
Getting coaching clients while you sleep?
I sometimes talk about getting coaching clients while you sleep, but I have to clear something up: I'm not one of these guys who thinks you can do 5 minutes of work and then get a flood of clients overnight every night. While "The Four-Hour Workweek" has some great...
Re: coaches charging by the hour
In my opinion, coaches shouldn't structure their businesses to charge by the hour. If you're trying to cobble together a bunch of single sessions at x dollars/hour, you'll either have a tough time filling them, or be burned out (or both). Or you'll get a potential...
I hope you keep this beside your bed too
Here's some feedback I got from Pam, one of my Secret Coach Club subscribers in the UK (who's been with me since the very first issue way back in March 2017): ===== "I keep my SCC newsletters beside my bed, so that I see them last thing at night and first thing in the...
Interview with Jeremy Slate: Getting Booked on Podcasts!
I'm a big believer in the power of being interviewed on podcasts, so I invited an expert on my show today to talk about that. Jeremy Slate is the founder of the "Create Your Own Life" podcast and he specializes in using podcasting and new media to create trust and...
