A 796.25% ROI?!?
Earlier this year I partnered with Kat Halushka to promote something she was doing, and here’s what she had to say about our joint venture: “I knew Marc’s community would love Profitable Speaker Bootcamp so the JV was a no-brainer. Marc fulfilled his side of the promo...
How I choose my joint venture partners (is this YOU???)
I'll keep this short and sweet, since tomorrow's the big day and you could be wrapping up some last minute shopping or baking cookies for Santa … When choosing who I joint venture with, I have three simple criteria that I follow: 1) Their offer must be relevant for...
The time Stephen Hawking threw a party and nobody came
My son told me a funny story about Stephen Hawking: Hawking once threw a party just to prove that time travel isn’t possible. He ordered fancy food and drinks and waited, but nobody showed up to it. That could have been because he sent the invitations out after the...
How to sell more by using “negative striplines”
I once did an interview with Ben Settle for my podcast, and we got into a discussion about “negative striplining”. According to Ben, that's when you’re: “Being MORE negative than your prospect, lead, customer, or would-be client about which you are attempting to...
No “lukewarm” joint ventures for me!
It's the first day of winter here, and I hope you're staying warm! Speaking of being warm, I don't do "lukewarm" joint ventures. A “lukewarm" JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe...
How to get a rare guest spot on the Natural Born Coaches podcast
One of the best ways to get your message out to the world is by being interviewed on podcasts. Although plenty of entrepreneurs grasped how valuable podcast interviews were years ago, it seems like everyone knows nowadays. In the past (circa 2014), I got maybe one...
(Podcast) The Content Creation Playbook!
Today's new episode of Natural Born Coaches is about a very important topic for coaches: Content creation! In this episode you’ll hear: How I know that my content creation strategies will work to grow a coaching businessWhy content creation is so important if you’re a...
Not your usual joint venture!
I do my joint ventures differently than 99% of the people online. For example: Most do joint ventures where they promote a partner a bit, and then take a percentage of sales from that campaign. I do mine as a "flat fee" - the partner pays a set amount, and then keeps...
How to get promotional benefits from this dictator
Last year I read the book “How To Be a Dictator” by Frank Dikotter … (It looks like a bunch of politicians around the world have read it lately as well) Although I’m not a fan of government overreach and dictatorships in real life, I am when it comes to managing...
John Lennon and the power of collaboration
Lately I've been talking about collaboration, and here's a great example of the magic that can happen with it, from the music world: John Lennon is someone who benefited from partnering with the right people, namely Paul McCartney. Before The Beatles, Lennon was the...
