How to sell more by using “negative striplines”
I once did an interview with Ben Settle for my podcast, and we got into a discussion about “negative striplining”. According to Ben, that's when you’re: “Being MORE negative than your prospect, lead, customer, or would-be client about which you are attempting to...
No “lukewarm” joint ventures for me!
It's the first day of winter here, and I hope you're staying warm! Speaking of being warm, I don't do "lukewarm" joint ventures. A “lukewarm" JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe...
How to get a rare guest spot on the Natural Born Coaches podcast
One of the best ways to get your message out to the world is by being interviewed on podcasts. Although plenty of entrepreneurs grasped how valuable podcast interviews were years ago, it seems like everyone knows nowadays. In the past (circa 2014), I got maybe one...
(Podcast) The Content Creation Playbook!
Today's new episode of Natural Born Coaches is about a very important topic for coaches: Content creation! In this episode you’ll hear: How I know that my content creation strategies will work to grow a coaching businessWhy content creation is so important if you’re a...
Not your usual joint venture!
I do my joint ventures differently than 99% of the people online. For example: Most do joint ventures where they promote a partner a bit, and then take a percentage of sales from that campaign. I do mine as a "flat fee" - the partner pays a set amount, and then keeps...
How to get promotional benefits from this dictator
Last year I read the book “How To Be a Dictator” by Frank Dikotter … (It looks like a bunch of politicians around the world have read it lately as well) Although I’m not a fan of government overreach and dictatorships in real life, I am when it comes to managing...
John Lennon and the power of collaboration
Lately I've been talking about collaboration, and here's a great example of the magic that can happen with it, from the music world: John Lennon is someone who benefited from partnering with the right people, namely Paul McCartney. Before The Beatles, Lennon was the...
Collaboration > competition
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...
An alternative to Facebook ads
I've heard some horror stories about Facebook ad accounts being shut down. In some cases these were people who were doing them for years, and had spent hundreds of thousands of dollars on ads! If yours got shut down, or your FB ads haven’t been working, or you’re...
Is your market stale? Here’s a solution!
I love organic marketing, but there's a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you’re consistently creating new offerings then some prospects who already bought won’t be able to...

