A rare example of wisdom from Homer Simpson
Why do you do what you do? What keeps you going when you feel like quitting? There's an old episode of "The Simpsons" where Mr.Burns, the owner of the nuclear power plant where Homer Simpson works, taunts Homer with a picture that says "Don't Forget You're Here...
The Pygmalion Effect
A long time ago I read about something called "the Pygmalion Effect", and was reminded of it when thumbing through Shawn Achor's (excellent) book "The Happiness Advantage". Achor writes: "According to the Roman poet Ovid, the sculptor Pygmalion could look at a piece...
A chip and a chair
"A chip and a chair" … That's one of my favourite sayings from the game of poker. It means that as long as you have one chip and a seat at the table, you could still win. The saying came about when Jack Straus won the 1982 World Series of Poker after being knocked...
What “voice” should you use?
Not sure what "voice" to speak with on social media and in emails to your list? It's easy: Talk like you'd normally talk when you're away from the keyboard. If you don't usually curse like a sailor, don't drop F-bombs with every 2nd word online (it'll sound silly). If...
Fixing coaches’ revenue problems
The other day I posted on Facebook: "Most coaches don't have an expense problem, they have a revenue one …" What I meant is while it's good to keep expenses low, coaches (and most entrepreneurs) focus on cutting small expenses that don't really move the needle (ie:...
About the November issue of Secret Coach Club!
The November issue of Secret Coach Club heads to the printer in a few days, and this month includes a hodge-podge of topics, including: The REAL Cure For A Light Wallet! In these crazy times of record-high inflation and economic uncertainty, a lot of coaches are...
What people are saying about this week’s Referral Alchemy Bootcamp
This week Virginia Muzquiz is hosting her Referral Alchemy Bootcamp, and this is what some of the people are saying about what she's doing … Julie Caprera from CARE Homeschool Consulting says: "Intuitively, I knew referral marketing was the way to go. But I didn’t...
Cold showers vs warm showers
Some people swear by cold showers. Bathing in frigid water is a thing at the moment - and it's now even part of Andy Frisella's "75 Hard" program, if I'm not mistaken. Personally I'm not a big fan of them. Sure, you can shoot a bunch of scientific stuff at me, but I...
A podcast (and bootcamp) to turn your network into a referral-generating machine!
Since most coaches aren't maximizing their revenue from referrals, I have a few things to help with that from "The Referral Diva" Virginia Muzquiz: First, I had her as a guest on the Natural Born Coaches podcast today, where we covered: What the Referral Alchemy...
The Referral Alchemy Bootcamp is almost here!
If I asked a coach whether referrals are important, most (if not all) would answer "yes". But how many of them are getting sufficient referrals into their businesses? (My guess is it would be a very small minority) That's why I'm a fan of Virginia Muzquiz ("The...
