Confessions of an Advertising Man
I'm a big fan of the series "Mad Men", and I'm currently going through another watch of the series … One of the people who's mentioned a number of times throughout it is David Ogilvy, the advertising legend who wrote "Confessions of an Advertising Man" back in 1963. I...
A brutally honest dating ad
My favourite part of the movie “The Big Short” comes near the end, when Christian Bale’s character (Michael Burry) pens a letter to investors and says: “I met my wife through Match.com … my profile said, ‘I am a medical student with only one eye, an awkward social...
Summer joint venture opportunities now available!
Do you have an offer that you want to get out in front of a bunch of coaches? If so, I'm currently filling my joint venture partnerships spots for this summer, starting in June! When choosing who I joint venture with, I have three simple criteria that I follow: 1)...
(Podcast) Turning Strangers To Clients In Just 45 Minutes!
Interested in turning people you don't know into paying clents, in just 45 minutes? Then check out the brand new interview I did with Elena Daccus on Natural Born Coaches today! Elena is serial entrepreneur, founder and CEO with over 20 years of mergers and...
Lions and “The Mushy Middle”
One of my favourite quotes: “Lions don’t lose sleep over the opinions of sheep” It's always stuck with me, and something I’ve been reminding coaches of for years since so many struggle with the fear of criticism and being attacked by others for their opinions. That’s...
Your money … or your life!!!
There's a classic Jack Benny skit where he's walking down the sidewalk and is suddenly confronted by a mugger. ===Mugger: Don't make a move - this is a stick up! Jack: What? Mugger: You heard me … Jack: Mister, put down that gun. Mugger: Shut up. Your money … or your...
How to save 100+ hours of your time every year!
I get a lot of people reaching out to me to connect on Zoom for a "getting-to-know-you" or virtual coffee call. Often these are disguised sales pitches to get me to become a joint venture partner for them. Or the requestor is more upfront, telling me right away that...
For those hesitant about jumping into the “JV pool”
All coaches should explore doing joint ventures. I often talk with coaches about this - but I've discovered that a lot of them, especially newer ones, are timid to jump into the "JV pool". Maybe they don't know how to secure JV partners, or how to structure their...
The complete guide to structuring a Flat Fee JV
There are a number of ways you can structure your joint ventures. Or you could say "there's more than one way to skin a cat" … (Note: I'm not suggesting that you literally skin a cat, I once used that phrase an email and a subscriber got upset …) Anyways, JV...
The “Flat Fee JV” issue of Secret Coach Club is now available!
I do my joint ventures differently than most people. While the standard model in the online space is to work on a commission basis, with _% being paid for each sale that comes from a promotion of a partner, I do a "Flat Fee JV" for all of mine. I've been doing it this...

