That time that Cards Against Humanity sold a box of poop
I'm having a game night at my house tonight, and one of the games we'll be playing is Cards Against Humanity. One of my favourite marketing stories is when Cards Against Humanity advertised a box of crap for $6 for their Black Friday sale back in 2014. 30,000 people...
An inflation-proof way to build your coaching business
The other day I went to the grocery store, and I grabbed a few items … In the past, those purchases would have cost $50 or maybe $60 tops, but it was almost 100 bucks! I had to check the receipt since I thought there must have been an error. Inflation is getting crazy...
3 simple questions for coaches to answer
It's easy to over-complicate how to build a successful coaching business. Let's face it, it's a noisy space with lots of people yelling in your ear, telling you what you HAVE to do if you want to be successful. That noise has increased 10x in the last few years too …...
How to get instant access to the Secret Coach Club “Vault”!
Yesterday I announced the opening of the new Secret Coach Club 2.0, and there's a big instant bonus for new members who join (this bonus is worth $7081, in legit value and not just pie-in-the-sky!): Access to the Secret Coach Club Vault. Since March 2017 there have...
Secret Coach Club 2.0 is now open (with $7081 of instant bonuses!)
Today I opened the doors to the new, Secret Coach Club 2.0! I started Secret Coach Club back in March 2017 and for the last six years it's been a hard copy newsletter shipped out to subscribers every month. While I've enjoyed doing it, as time's gone on I've felt...
(Podcast) The Benefits of Change … and A Special Announcement!
I just released a new episode of Natural Born Coaches where I talk about change and give my advice for making changes in your business and life. You'll hear: • Something I read that really inspired me to record this episode • When change isn’t a necessarily a good...
Spring has sprung
Today's the first day of spring in my neck of the woods. The weather is getting warmer, the snow is melting, and people seem to have a bit more bounce in their step. It's also the season for change, so I'm going to be announcing a big change that I'm making to my...
Work with me 1:1 and get $4988 in bonuses!
I'm currently filling spots for my 1:1 "Triple Punch" coaching package. In addition to everything we're doing together over 12 weeks, my clients will get $4,988 of bonuses … (These bonuses are $4,988 of legit, real-world value and what I usually sell them for. I'm not...
Two sides of the podcasting coin
There are two sides of the podcasting coin. Sure, it's great to have your own show … But you're missing opportunities if you aren't going out on other shows as a guest. The inverse is also true: If you're guesting on shows but you don't have one of your own, you're...
My opinion on coaches charging by the hour
In my opinion, coaches shouldn't structure their businesses to charge by the hour. If you're trying to cobble together a bunch of single sessions at x dollars/hour, you'll either have a tough time filling them, or get burned out if you do. Or you'll get a potential...
