Stephan Spencer is a 3-time author and the founder of Netconcepts, a leading SEO firm. He’s also the inventor of GravityStream, an SEO Website Optimizer, as well as being a blogger and frequent conference speaker on SEO and other online marketing topics.
QUOTES FROM THE INTERVIEW
“What’s a lot easier is taking that traffic you’re already getting and having it convert better”
“If you’re not measuring it you have no clue if what you are doing is working or not. So start with that baseline of measuring the right things.”