Esther Kiss is the co-founder of ”Strategic Influence“ and founder of ”Born To Influence“, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.
QUOTES FROM THE INTERVIEW
“There’s so many entrepreneurs who have been able to get featured without having a huge following, so it is definitely not a real obstacle”
“You want to start building your relationship first…before you even pitch yourself.”
“Make sure that you position yourself in a way that is attractive in the eyes of the members of the media”
“You must have something that people can opt into”