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Alyson Lex is a well-known copywriting expert who worked with some of the top copywriters before starting her own company. Alyson now provides strategy to her clients and helps coaches, authors and speakers build their copywriting skills!
SOME QUOTES FROM THE INTERVIEW
“Knowing your message and being connected to your audience, helping them understand how you’re going to solve their problem is essential to making those sales.”
“Any headline you write, eight people out of ten are going to read it and move on. That’s how important they are.”
“You look at where you stumble, if you stumble when your reading it out loud, your customers are going to stumble reading it too.”
“You’re not taking advantage of someone by expecting that they are going to pay you for your services.”
“There’s always going to be changes but really what I like to do is work on the principals, not the shiny strategies.”
“That is the key of creating copy that converts, because people want to know you get it.”
“Don’t use big words just for big words sake. It doesn’t make your customer feel like you must be smart; it makes it feel like you think they are dumb.”
INTERVIEW LINKS
