Feeding A Starving Crowd

The late, great copywriter Gary Halbert once told a story that I’ve never forgotten. When he was teaching marketing classes, he would challenge his students by asking: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most...

Want the hide of a rhino?

If you’re doing business online, you’re going to need a thick skin. If you want to develop the hide of a rhino, listen to today’s new solo podcast:...

Marketing lessons from a fake Richie Rich

I once read about a guy who had a unique strategy for picking up women. (Well, maybe it’s not that unique – but I’d never heard of it before). He would go to his local bank machine and look through the garbage can for the discarded statements. Once...

Having multiple baskets for your business

When it comes to building an online business (or any business, for that matter) It’s important to not put all of your eggs in one basket. For example, earlier this week Google announced that it was banning ads for cryptocurrencies, and Bitcoin plunged a lot. The...

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