While I was being interviewed for a podcast yesterday, I told a story that I once heard about Pablo Picasso.

Here it is in a nutshell:

Picasso was sitting in a cafe in Paris when a fan approached him and asked if he would do a quick sketch for her on a napkin.

He agreed and quickly drew something on the napkin, but before handing it to her he asked for a “crazy” amount of money (I think it was $10,000, but don’t quote me on that)

The admirer recoiled in horror, asking how he could charge that much since it only took a minute to draw it.

Without missing a beat, Picasso said; “No, it took me 40 years”.

The moral of the story (for coaches, or any other entrepreneurs) is when you’re selling your services to the world, you aren’t selling just an hour or two of your time.

You’re selling all the wisdom and experience that you’ve accumulated over the years.

I’ve been talking about business coaches a lot over the last few days, and these coaches should remember this little story.

A good business coach is worth his or her weight in gold, since they provide an important resource for business owners (who often feel like they’re trapped on an island and have nobody to talk with).

You could be the best business coach in the world but if you don’t have enough good quality leads it won’t make a difference.

That’s why I asked Karl Bryan to host a live training for my community later today around lead generation for business coaches.

(We’re calling it Lead Generation On Steroids For Business Owners … we’re not messing around!)

Karl is doing the trainings at a few different times today to fit with different schedules.

A handful of spots are left since we’re capped at 100 attendees for each, so hurry over and register while you can:

http://focused.com/register/

See you there.

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