“Lead magnet” sounds like a dirty word.
No one wants to be a “lead”.
But if you want to help people, you need to find out who they are and connect with them. Hence the need for a a “lead magnet”.
Personally, I prefer calling it a “free resource”, but they’re the same thing:
You offer something of value, in return for people giving you their email addresses, or for identifying themselves as potential clients.
Either way, “lead magnet” isn’t really a bad word, since those people probably won’t ever get your help if they first don’t enter your world.
Since I’m asked so often by coaches about lead magnets, I’m devoting a section of the next Secret Coach Club newsletter to them.
I’ll be sharing how to create lead magnets that make your prospects’ mouth water, while making you feel good about offering them for public consumption.
Get the skinny about lead magnets by joining Secret Coach Club. The deadline for the May issue is this Sunday night: